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This ‘Unique Date Trend #22222’​ is being tackled by brands

Brands put out their finest creatives and move ahead with topical visuals on 22.02.2022, a mathematical rarity. The fact that the special date falls on a Tuesday has piqued the...

Women’s Day 2022 – Brand initiatives attempt to spark discussions about #GenderEquality

Through Women's Day 2022 Campaigns, gender-based challenges like biased expectations, harassment, stereotypes, and others are being creatively addressed to activate the potential of persuasion.Bias, stereotyping, and discrimination are all weaved...

How advertising agencies were driven into a whirlwind by Shark Tank India

When Shark Tank India drove agencies into a whirlwind…The Shark Tank India, the Indian remake of the successful multinational entrepreneurship and innovation reality show, has acquired considerable momentum in India...

Following the success of Pushpa, Zomato’s association with Allu Arjun is gaining traction

Allu Arjun is one of the most popular actors in Telugu cinema and has a following of more than 12 million fans on Facebook. With Pushpa, Zomato has created a...

Brand creatives encased in a funky version of A P Dhillon’s track!

If you're a regular social media user, your feeds are probably overloaded with the recent 'Kehndi Hundi Si' trend. The line is actually from AP Dhillon's song Excuses, which has...