Brands put out their finest creatives and move ahead with topical visuals on 22.02.2022, a mathematical rarity. The fact that the special date falls on a Tuesday has piqued the interest of the internet. Due to the fact that this is a random occurrence, the internet has gone crazy and coined the term “Twosday.”
Trend analysis of #2222
Data source – frrole.ai
The total number of mentions of this trend is 231 on YouTube, with 11.26 percent, 79.22 percent, 0.43 percent, and 9.09 percent. With 61k total engagements, 94.77 percent came from YouTube, 5.21 percent came from Instagram, and 0.02 percent came from Twitter.
This trend has 38 unique authors, with 39.47 percent coming from Twitter, 10.53 percent from Instagram, and 50 percent from YouTube. When it comes to this trend, 81 percent of people think it’s a good idea, 15 percent think it’s neutral, and 4 percent give negative.
According to this trend on mood, 52 percent of people are active, 5% are anxious, and 43% are calm.
What makes this date such special? It’s the one event; the last time anything similar occurred was in the year 1011. In and of itself, the date is a palindrome and an ambigram. This means that the date remains the same whether reading from left to right, right to left, or upside down, and the theme has been incorporated into Twosday creatives.
Today, the brands took to social media to mark the occasion. Here are a few examples of brand creatives on this theme.
“If you can hear this meme, it could be a sign to do something Mangalmay!”, captions BookMyShow sharing a creative on this trend.
Continuing the trend Swiggy made an amusing post on this 22222.
Netflix suggests a show for its users to watch today.
Paytm, on the other side, cunningly creates a chain in how the other person pays.
Google also shared the post on this viral thread.
Tell us which two-day’s creative you enjoyed the most in the comments section below.