PLANNING AND INSIGHTS
We cluster keywords by consumer mindset using our proprietary Intent Scoring Algorithm. This enables
us to activate keyword allocation, investment, and performance based on identified consumer mindset,
to optimize our clients’ marketing campaigns.
Intent-Based Competitive Audit
Our FLUOINSIGHTS enables you to understand your competitor’s “choke points”. Beyond a classic
competitor audit, this analysis puts the customer mind-set on specific insights to make individualized
keyword, message, and branding recommendations based on consumer convictions. Our Competitive
Upstream/Downstream Analysis allows us to do deep dives into how your competitors are influencing
your marketing activities.
We understand seasonal trends in customer thoughts to inform strategic brand and media planning. Volume of intent, conversion, click data determines what our customers are interested in across channels. Our category and brand audits can provide insights to your AMZN and GOOG search trends as well as topics that are trending now.
Consumer Demand Analysis
Our algorithm maps category-based key themes and topics based on what consumers are interested in on both Google and Amazon. This enables us to get a good look at the current consumer demand in a category, alongside key topics and your competitors, based on where consumers are in the journey.
Creative + Messaging Analysis
With the help of our proprietary tools, we’re able to analyze and optimize search ads, social media posts and websites to tailor based on what customers want. We monitor data on a constant basis so that you know what they need. Data we collect helps you reach your target audience and allows us to
pinpoint strategies that increase your business message relevation.
Mumbai (Kandivli Branch) – 806/20 Amba Mata Chs Charkop Sector 8 Mumbai Mumbai City Mh 400067 India
Mumbai (Head Branch) – Vini Gardens, 706 C wing Bld No1.
Near JBCN International School, Mandpeshwar Village, Borivali West-400103.
Babbacombe Rd. Torquay Devon, Zip Code – TQ1 3SB
READY TO REVAMP YOUR
DIGITAL MARKETING STRATEGY?
All it takes is a single conversation to get the ball rolling.
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