A mother has a significant influence on her children’s lives. To demonstrate these various forms of a Mother’s undying love, brands created some bold choices in their Mother’s Day Campaigns for 2022, whether through tough love or sacrificing her own happiness.
Brands have blended stories that are convinced to grab the audience’s hearts, from being her children’s first love to become their go-to person when life takes a major turn.
Let’s take a look at some of the Mother’s Day 2022 campaigns…
Tanishq’s ‘The Interview,’ demonstrated how a working mother’s maternity leave isn’t “a gap” in her resume.
From taking the first step to picking us up when we fall, there is one academy from which we learn throughout our lives – our mothers: says unacademy with their #meripehliacademy campaign.
Rajnigandha Silver Pearls’ #MaaKehtiHai campaign highlighted a mother’s timeless love and strength, which can overcome inevitable things like dementia – brands went all out in speaking about important issues.
Asian paints shared a video to imagine how our lives will be without mummy ke #KhatteMeetheRules if we throw everything around the house and then can’t find anything.
Asian paints shared a video to imagine how our livehttps://youtu.be/LdNkcQVFP7Es will be without mummy ke #KhatteMeetheRules if we throw everything around the house and then can’t find anything.
Taking everything into consideration, here are some statistics for the 2k22 Mother’s day campaign.
76% of users have an active mood with 14% anxious, and 10% calm.
With total mentions of 146.2k and engagement of 2.9M. Taking on a note there were 99.15% mentions on Twitter, 0.55% on Instagram, 0.25on Facebook, and 0.06% on youtube.
Noting the engagement on these platforms, Twitter has 20.27% and 35.81% on Instagram. Meanwhile, Facebook and YouTube have 21.62% and 22.3% respectively.
The total number of uniques authors of this campaign are 122.4k. With 99.72% on Twitter, 0.11% on Instagram, 0.11% on Facebook, and youtube with 0.06%.
If you think we skipped your favorite Mother’s Day campaign from 2022, please let us know in the comments!