According to data, the IPL 2021 has clocked 255.4 billion minutes through 45 matches, up from 248.4 billion minutes over the same number of matches in 2019. With the inclusion of two additional teams this year, the IPL 2022 is projected to see increased attendance, and brand campaigns have been planned to match this expanded geographic and demographic reach.

IPL 2022 campaigns are diverse, including official partners and sponsors of teams, as well as new-age sectors such as mobile gaming and fantasy sports platforms, fintech businesses, and the traditional e-commerce, food and beverage, internet platforms, car, and more.

The sporting league and advertising platform is well-known for reaching out to a wide range of populations across India. 

Vandana Ramkrishna, COO, Madison Media mentioned concerns about various geographies in the country, such as different dialects, media dark zones, and literacy rate can also be addressed by advertising on IPL.  “Cricket, as a format, is known for breaking down barriers, and through associations, if properly leveraged, may help companies get into these areas.”

Star Sports, Dream 11, and a few more brands use the multi-film approach with a common subject to their advantage.

Celebrities continue to be popular, with Shahrukh Khan, Anushka Sharma, Farhan Akhtar, and others appearing in a variety of advertisements.

Here are all of the IPL 2022 campaigns that have been planned to achieve high levels of brand engagement.