It’s that time of year once more when brands from all industries launch campaigns with a prideful theme. Nearly every company wants to raise awareness of the need to be free of prejudice and stereotypes, especially those that are affecting India’s very social fabric.
Here are some Independence Day campaigns for 2022:
#DeshKaGarv campaign from Tata Tea Premium
#DeshKaGarv is the campaign that Tata Tea Premium has started. The campaign encompasses a seven-decade journey, catching iconic moments that not only made history at the time they occurred but also catapulted India to the global stage, in keeping with the brand’s mission to inspire national pride. As a part of the campaign, the company also debuted a limited-edition tea set and tin pack collection called #DeshKaGarv.
The #SoundsOfMakingIndia campaign from Godrej
The follow-up to its 2019 Independence Day campaign, #SoundsOfMakingIndia, has been released by Godrej Group. It records all the sounds associated with the manufacturing ecosystem that represents advancement. The Godrej Group’s journey, which has played a crucial role in India’s development, is told in the #SoundsOfMakingIndia documentary. The movie incorporates various businesses of one of India’s most recognizable brands and offers viewers a chance to hear the many sounds, or the beating hearts of progress, that truly define India.
Installation of a 14-foot barni by HDFC Mutual Fund
On August 15 of last year, HDFC Mutual Fund launched a massive investor education campaign called #BarniSeAzadi with the goal of empowering and honoring the hands that rock the cradle.
The idea behind the campaign is that Indians have historically saved money in conventional vehicles like barnis, lockers, fixed deposits, etc. The HDFC MF explains the need for letting money grow openly in instruments like mutual funds with a focus on women.
HDFC MF has prepared a guerilla marketing campaign for this year. Smaller bills will be placed inside a 14-foot-tall barni on Carter Road in Bandra, Mumbai, where women can sign them and promise not to keep their money in barnis instead of investing in mutual funds.
CashKaro advises against haggling with small businesses
A platform for coupons and cashback On the celebration of Independence Day, CashKaro wanted to do something Indians could relate with. What could be more believable than bargaining?
CashKaro has released a movie called “Bachat Ki Azaadi” with this idea in mind. The inherent practice of haggling at neighborhood stores is discussed in this movie, from sabzi wallas to househelps. On the other hand, these small vendors value the Rs 10–20 that people try to save much more.
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