“Tobacco and Lung Health” was the theme of World No Tobacco Day 2022. The theme for this year is “Tobacco Dangers to the Lung,” which refers to cancer and chronic respiratory diseases caused by smoking.
WHO launched a public awareness campaign about tobacco’s harmful effects on health, particularly on the lungs. It also emphasizes the importance of the lungs and how they play an important role in a person’s overall well-being.
It is commemorated with the goal of encouraging and informing people all over the world to stop or reduce their use of tobacco in any form. The goal of this festival is to raise global awareness about the dangers of tobacco use as well as the harmful effects it has on others. Many global organizations, such as state governments, public health organizations, and others, are involved in this campaign and are organizing various types of local public awareness programs.
We’ve compiled a list of some of the anti-tobacco campaigns that have gotten a lot of attention.
Yellow Line campaign
The Chhattisgarh government ran a three-day special campaign to prevent tobacco products from being sold near schools and colleges in the state. The goal of the ‘Yellow Line Campaign,’ is to raise public awareness about the harmful effects of tobacco use and products, as well as to prevent young people from becoming addicted to them.
A yellow line was painted 100 yards away from the perimeter wall of an educational institution as part of the campaign, indicating that it was a tobacco-free zone.
India’s most well-known sand artist, who is also a Padma Shri awardee, has created an expertly crafted and thought-provoking sand sculpture to caution people about the dangers of tobacco use. Sundarsan Pattnaik has created a large skeletal structure that is laying on several large cigarette butts on a beach in Odisha.
The post has attracted a lot of attention on social media, as it has been retweeted over 4,000 times and has over 35,000 likes. The artist also included a video of the entire sculpture, demonstrating its size and complexity.
This annual event educates the public about the dangers of smoking, tobacco companies’ business practices, what the WHO is doing to combat the tobacco epidemic, and what millions of people across the world can do to safeguard future generations while asserting their fundamental human rights and a healthy lifestyle.
Bharatbenz’s overarching theme while creating creative was that smoking kills. They discussed cigarettes and used visuals to illustrate their points.
Radio City India
Radio City India attempted to draw people’s attention to how cigarettes are ultimately eating your life every second by sharing a video on the anti-tobacco day.
Apollo hospitals shared a creative depicting how tobacco products are the primary contributors to an increased risk of heart disease and stroke. And the only way to reduce this risk is to stop using tobacco products.
Apollo pharmacy took part in an anti-tobacco campaign by sharing a short video that demonstrated how tobacco products do not make you look cool but rather make you fool.
Moving ahead let’s check the statistics associated with this Anti-Tobacco campaign.
According to the study Social Listening Analysis Report, There are around 4,394 mentions with 305,498,328 impressions. Taking net sentiments of people is +24% whereas net sentiments on social media are -33%.
Doing a city-wise analysis of this campaign the top 5 cities were New Delhi, Mumbai, Hyderabad, Bangalore, and Chennai with mentions of 512, 217,173,121, and 107 respectively.
The top 5 hashtags highlighted in this year’s anti-tobacco campaign were #worldnotobaccoday2022, #worldnotobaccoday, #notobaccoday, #smoking, and #quitsmoking.
Adjectives that appeared to be more used with this campaign were aware, harmful, ill, severe, healthy, hazardous, free, happy, more, and healthier.
Please let us know if we missed any other anti-tobacco campaigns in the comments section below.