Analytics
and
Technology
Services

Investment Strategy

We take an analytics-driven, multi-factor approach to cross-channel investment strategy. We consider all
variables channel metrics, sales, seasonality, offline (TV, OOH), competition to generate statistical analysis based
on thousands of candidate models. Lift charts help us understand the impact of one channel on another, and
continuous optimization regularly reflows budget to push performance.

Multi-Channel Optimization

We leverage Custom Attribution Models to measure touchpoint impact. In-Store Direct and Correlational Models explain lift from each channel on store visits and transactions. And Anomaly Detection isolates acceptable fluctuations from an actual anomaly, with automation for real-time escalation.

We have a proprietary process which combines different aspects of brand performance into a unified KPI, this
allows for tracking on multiple dimensions of how you’re doing. This information will help you determine what to
do next.

Account Health and Opportunity

“Features include Performance Diagnosis, Yield Optimization, Scenario Planning, Anomaly Detection and Daily
Pacing”

Cross-Channel Reporting

Our data aggregation tool assembles and analyzes data from all different channels and publishers (e.g. Google,
Facebook, Amazon), as well as your campaigns in one cross-channel dashboard. This tool provides one place for
viewing your performance, letting you see recent trends & best-performing factors. It also lets you accurately
forecast your success.

Honorable Clients.









VISIT US

Office India
Mumbai (Kandivli Branch) – 806/20 Amba Mata Chs Charkop Sector 8 Mumbai Mumbai City Mh 400067 India

Mumbai (Head Branch) – Vini Gardens, 706 C wing Bld No1.
Near JBCN International School, Mandpeshwar Village, Borivali West-400103.

Office UK
Babbacombe Rd. Torquay Devon, Zip Code – TQ1 3SB

LET'S TALK

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DIGITAL MARKETING STRATEGY?

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